CRAIG LAMSON

User Experience, Content Strategy, Copywriting, Marketing


Hello and welcome. During my 17+ year career, I've been a Director of Marketing, Content Strategist, Copywriter, Marketing Manager, Product Manager, and had several other titles.


As you know, it’s the person behind the title who really matters. I’m a results-driven team player who has achieved success by being flexible and adaptive. I get to know my employer and their customers so I can deliver solutions that work for everyone.


You can get to know me better by reviewing my career history below.


MARKETING CONSULTANT (Contract)

Uniplan, San Francisco, CA 7/11 – present

Building Uniplan’s brand by creating a brand sourcebook, marketing materials, and a new website


CONTENT STRATEGIST / CONSULTANT (Contract)

Wells Fargo, San Francisco, CA 11/09 – 5/11, 12/07 – 5/09, 11/05 – 4/07

Provided content and designed interfaces for Wells Fargo’s web sites


SENIOR COPYWRITER (Contract)

Publicis Modem, San Francisco, CA 6/09 – 9/09

Wrote copy for PayPal’s merchant services web pages, emails, and banner ads


WRITER / EDITOR (Contract)

Bank of America, San Francisco, CA 5/07 – 11/07

Provided content for Bank of America’s web sites


CONTENT STRATEGIST (Contract)

Organic, San Francisco, CA 5/05 – 9/05

Produced all content for Janus’ new retail and institutional web sites


DIRECTOR OF MARKETING

Forward Management, San Francisco, CA 8/01 – 7/04

Led marketing efforts for two mutual fund families and a mutual fund service provider


MARKETING MANAGER

Morgan Stanley Online, San Francisco, CA 3/00 – 7/01

Developed and marketed the products and services of a leading online brokerage


VICE PRESIDENT

SSB Citi Management, New York, NY 3/97 – 2/00

Coordinated the development of all retail marketing materials for Salomon Brothers Asset Management


PRODUCT MANAGER

American Skandia, Shelton, CT 2/96 – 2/97

Introduced a suite of financial software applications to the broker-dealer marketplace


MARKET RESEARCH ANALYST

American Skandia, Shelton, CT 8/94 – 1/96

Key contributor to American Skandia’s marketing department


EDUCATIONAL BACKGROUND

Wesleyan University, Middletown, CT 1/91 – 5/94

Bachelor of Arts with majors in Economics and English - Cumulative GPA 3.6